As the year comes to a close, we’re celebrating the marketing, communications, and digital organizing managers who made 2025 a standout year for authentic digital engagement. This community of top SoSha users proves that in today’s landscape, social media amplification is one of the most powerful tools we have—transforming ideas into action, community, and measurable impact. These communications professionals, coming from a diverse range of industries, excel at crafting clear
For fundraising professionals preparing for Giving Tuesday and year-end campaigns, NC State’s approach offers five powerful lessons grounded in shared leadership, accessible storytelling, and scalable tools.
Full recording with partners from ECDA and Tono Latino to explore why Whatsapp matters for mobilization. When most organizers think about social media strategy, they focus on the platforms where people post and followers consume. But one of the most powerful tools for organic sharing isn’t a traditional “social” platform — it’s WhatsApp, the messaging app that billions use every day. At SoSha, we focus on organic social media: the real, human-to-human messages that spread thr
