On January 29, we hosted a webinar with CounterPoint Messaging to explore how agencies, state affiliates, and local advocacy organizations can win state and local fights faster by using social media amplification with precision. Meaningful change does not always come from broadcasting louder messages. It comes from mobilizing the right people, at the right moment, to reach the right decision-makers with coordinated pressure that is visible and measurable. Figure Out Who to I

As the year comes to a close, we’re celebrating the marketing, communications, and digital organizing managers who made 2025 a standout year for authentic digital engagement. This community of top SoSha users proves that in today’s landscape, social media amplification is one of the most powerful tools we have—transforming ideas into action, community, and measurable impact. These communications professionals, coming from a diverse range of industries, excel at crafting clear

New/Mode, the advocacy and civic engagement platform trusted by campaigners and movements worldwide, is expanding its platform with two new social capabilities powered by SoSha, the leading  social media amplification platform for progressive campaigns and non profits. The launches—Social Growth and Social Advocacy—mark a significant evolution in New/Mode’s approach to social engagement, with SoSha serving as its social sharing infrastructure. Social media is no longer just a

In the lead-up to Election Day, a bilingual toolkit was added to  StopElectionRigging.com  to promote Prop 50 — helping visitors quickly understand what was at stake and what they could do: show up to vote and spread the word to friends and family. It’s a great example of how accessible toolkits + shareable content can move people to action.

UUSC just launched a well-designed toolkit for their Giving Tuesday campaign . It shows how an effective toolkit can integrate smoothly into the final stage of a fundraising flow, particularly after a donation is complete. The toolkit includes clear messaging around the “why,” eye-catching visuals, and a direct donation link—making it easy for supporters to share and expand the campaign’s reach.

Oregon Food Bank created a bilingual toolkit to spread the word about their FoodFinder tool, which helps connect people with more than 1,200 free food markets, pantries, and meal sites across Oregon and Southwest Washington. It’s a great example of how word-of-mouth sharing can strengthen community connections and help people find local resources, especially in challenging times.

This case study was originally published by CounterPoint Messaging , a SoSha customer . We’re proud to share their case study highlighting their organic social media + paid ads strategy for advocacy. Key takeaway: There is some fatigue among organizers and the public around actions targeting Federal lawmakers. This campaign proved these digital actions work on smaller and more local players who are not used to negative attention online. The Approach:  With just six days to ac

This week, we’re highlighting our partner  The Greens/EFA in the European Parliament.  In their latest campaign toolkit , they’re raising awareness about climate change by tagging heads of state and members of the European Council directly. By tagging key decision-makers, they’re amplifying visibility, driving accountability, and putting real pressure on people who can make change.

This week we’re highlighting our long-time partner, Red Wine & Blue . They’ve added SoSha right into their event registration flow, making it simple for new registrants to spread the word. By embedding a SoSha post on their confirmation page, they consistently bring in more sign-ups and extra visibility.

Huge win for Air Canada flight attendants, represented by the Canadian Union of Public Employees! With their #UnpaidWorkWontFly movement, CUPE was able to secure a historic victory in their recent contract negotiations this summer.  To help build the movement, the Canadian Labour Congress made it easy for supporters to show their solidarity on social media — from selfie frames to posts about fair pay. Check out their toolkit  to see an easy way to amplify your cause and engag

This week we’re highlighting UUSC  and their Giving Tuesday campaign! It’s a great example of how a well-built toolkit can fit seamlessly into the end of your fundraising cycle, especially right after someone donates. With a great array of posts that includes the “why,” a strong graphic, and a donation link, supporters can quickly spread the word and help you reach far more like-minded people.

SoSha is a valuable, “one-stop-shop” for HR and marketing professionals looking to organically engage current and prospective employees Originally published: May 3, 2022 A company’s greatest asset is its employees. Engaged, brand-passionate employees boost overall productivity, generate free, authentic brand awareness, and make attracting new talent even easier. HR and marketing executives utilize a variety of strategies, from social media marketing to employee satisfaction s

For fundraising professionals preparing for Giving Tuesday and year-end campaigns, NC State’s approach offers five powerful lessons grounded in shared leadership, accessible storytelling, and scalable tools.