Letters from Dilley website site shares moving letters and drawings from children held at the ICE detention center in Dilley, Texas, giving visitors a powerful reminder of the families affected. After people read the stories, the embedded SoSha toolkit offers a simple way to respond in the moment and share the message with their own circles. It’s a thoughtful example of how clear storytelling and an easy next step can turn awareness into action.

Ahead of a major trade show, Fonds Finanz used SoSha to make event promotion feel more personal with user-generated content. Through the toolkit, people could take a selfie or upload their own photo, and share a post that encouraged their networks to register too. It’s a great example of how UGC can help build momentum before an event by making promotion feel authentic and community-driven.

Executive Summary: Social media amplification helps teams reach new audiences by equipping supporters with ready-to-share content they can post or send through their own networks. This strategy works best for organizations with an activated community and clear advocacy moments, such as petition signatures, event registrations, voter guides, or contacting elected officials. Red Wine & Blue shows how supporter sharing can become a measurable acquisition channel. From January to May 2026, their...