UUSC just launched a well-designed toolkit for their Giving Tuesday campaign . It shows how an effective toolkit can integrate smoothly into the final stage of a fundraising flow, particularly after a donation is complete. The toolkit includes clear messaging around the “why,” eye-catching visuals, and a direct donation link—making it easy for supporters to share and expand the campaign’s reach.

This week we’re highlighting UUSC  and their Giving Tuesday campaign! It’s a great example of how a well-built toolkit can fit seamlessly into the end of your fundraising cycle, especially right after someone donates. With a great array of posts that includes the “why,” a strong graphic, and a donation link, supporters can quickly spread the word and help you reach far more like-minded people.

For fundraising professionals preparing for Giving Tuesday and year-end campaigns, NC State’s approach offers five powerful lessons grounded in shared leadership, accessible storytelling, and scalable tools.

Overview North Carolina State University’s 2025 Day of Giving, held on March 26, raised over $50.56 million from 18,565 gifts, exceeding...

USER'S COMMON QUESTIONS How can my community members share a post from a SoSha toolkit?  First, users can scroll through the selection of...