Planned Parenthood Action Fund offers a strong example of how to build a toolkit that helps supporters speak clearly and confidently about the issues that matter most. Each post lays out what is at stake when politicians try to block access to essential health care, including care provided at Planned Parenthood health centers. What stands out most is the copy – strong, concise stats that help supporters share credible information and have more informed conversations online a

This week we’re spotlighting MoveOn ! They launched a rapid-response mobile billboard campaign in South Dakota and DC to put pressure on lawmakers to defund ICE. In their outreach, they embedded a SoSha toolkit with the user-generated content feature enabled, inviting supporters to upload selfies to show their support. The result: a mobile billboard with bold graphics featuring real people behind the message. It’s a strong example of how user-generated content from SoSha ca

On January 29, we hosted a webinar with CounterPoint Messaging to explore how agencies, state affiliates, and local advocacy organizations can win state and local fights faster by using social media amplification with precision. Meaningful change does not always come from broadcasting louder messages. It comes from mobilizing the right people, at the right moment, to reach the right decision-makers with coordinated pressure that is visible and measurable. Figure Out Who to I