Planned Parenthood Action Fund offers a strong example of how to build a toolkit that helps supporters speak clearly and confidently about the issues that matter most. Each post lays out what is at stake when politicians try to block access to essential health care, including care provided at Planned Parenthood health centers. What stands out most is the copy – strong, concise stats that help supporters share credible information and have more informed conversations online a

Ahead of No Kings Day, Human Rights Campaign built a great toolkit with content optimized for each platform and a smart use of user-generated content so it’s easy for supporters to participate by taking and sharing their own photos. UGC makes a movement more personal by bringing real faces (& voices) to the cause.