One of the most powerful things that happens online isn’t an ad, an influencer post, or a high-budget campaign. It’s when a regular person shares something they genuinely believe in. That’s the heart of relational organizing — “friend-to-friend” sharing — a strategy the Empower Project has championed for years. As Amanda Brink , Empower Project’s Executive Director, puts it: “We’re banking on the fact that the messenger matters more than the message.” In a recent episode of H

Using organic social sharing techniques and tools, BIO’s social media team was able to drive record levels of engagement for their premier event. This post was originally published on BIO's website and has been adapted for the SoSha blog. The only changes are updates to reflect SoSha’s name. For social media managers, successfully reaching an organization’s member companies, partners, and journalists with news and information about upcoming events is critically important. Th

Full recording with partners from ECDA and Tono Latino to explore why Whatsapp matters for mobilization. When most organizers think about social media strategy, they focus on the platforms where people post and followers consume. But one of the most powerful tools for organic sharing isn’t a traditional “social” platform — it’s WhatsApp, the messaging app that billions use every day. At SoSha, we focus on organic social media: the real, human-to-human messages that spread thr

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