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SoSha) Vice President Kamala Harris out-raised her competitor President Donald Trump by more than 2:1 She also outspent her opponent on Google and Meta by over $250 million , and built a robust campaign infrastructure of 2,505 staff and 358 offices across the core battleground states . advocacy organizations  looking to fully utilize UGC to reach audiences and spur engagement in 2025 should be crafted to translate broader issues into individual or community-based contexts ( See point 2

The 2024 presidential  campaign cycle alone saw an earth-shattering $15.5B spent across presidential and congressional races, more than 3x the total cost of the 2000 Presidential Election.  Costs for federal elections have been ballooning since the 2000 election. greater emphasis on platforms like YouTube, which ranks second in terms of average time per user, at 28 Compare this to the industry average of between 2-5% , and organic social remains just as competitive

Join us as we recap some of the biggest partner wins of 2024 and what we're looking forward to in 2025 . 2024 has been a big year for SoSha. SoSha has seen over 648,000 SoSha post shares this year—a 315% increase from 2023—demonstrating that The 2024 U.S. provided greater impact for our partners, with a 17% toolkit click rate far surpassing the average 2-

Stirbat, CEO and Program Manager of ReaKtorX , launched their winter startup accelerator program in 2024 He decided to spend his $2,000 marketing budget on an omnichannel strategy that relied on SoSha toolkits Luca's toolkits —spread across Poland, Romania, Ukraine, Croatia, and beyond— generated approximately 200

a close, we’re celebrating the marketing, communications, and digital organizing managers who made 2025

One of the most powerful things that happens online isn’t an ad, an influencer post, or a high-budget campaign. It’s when a regular person shares something they genuinely believe in. That’s the heart of relational organizing — “friend-to-friend” sharing — a strategy the Empower Project has championed for years. As Amanda Brink , Empower Project’s Executive Director, puts it: “We’re banking on the fact that the messenger matters more than the message.” In a recent episode of Hello Merge Tag, hosted by digital storyteller Josh Klemons — founder of Reverbal Communications — Tudor Mihailescu, co-founder of SoSha, and Amanda of Empower Project explained why everyday people are becoming the most trusted messengers online—and how Empower Project and SoSha are proving it with real data. (You can watch or listen to the full episode on YouTube  or Josh’s website. ) Key Takeaways:  “The most powerful form of engagement online is when a regular person posts about something they truly believe in. It drives more clicks and more trust than any ad or influencer.” — Tudor This is why organic sharing works: people trust their peers. A real story from a real person outperforms most paid content. “In an attention economy, volume matters more than saying the perfect words.” — Amanda  Organic sharing isn’t about writing the most polished copy — it’s about more real people speaking up, more often. Authenticity beats perfection. “We’re seeing a commodification of social networks. People use different platforms for different purposes — there’s no one tool anymore. You have to follow your supporters where they go.” — Tudor There’s no single platform where everyone hangs out anymore. Supporters are spread across Instagram, TikTok, WhatsApp, Signal, and more — so organizers have to meet them where they are. “Regular, everyday people are willing to go direct-to-camera and tell their own story — not just professional influencers.” — Amanda People want to share what matters to them. You don’t need celebrity creators — you need community members who feel supported and heard. “Clicks are still happening — just in different places. Private spaces like WhatsApp or Signal have double the click-through rate of public social platforms.” — Tudor Many assume social media “doesn’t drive clicks anymore.” The truth? Clicks have simply moved to more private channels — where people trust the content that are being sent by their own friends and family and want to know more about the things they’re interested about.  Why This Matters When everyday supporters have tools that make sharing easy — and organizations can track what content resonates — organic social becomes one of the most powerful drivers of trust, engagement, and real-world action. Chat with us today  to learn how to empower your community to share your organization’s key moments—with SoSha. Written by Areti Livanos, Social Media Lead at SoSha.

non-profit organisation, utilized SoSha toolkits to boost support and awareness for LGBTQ+ causes in the 2024

content that can be A/B tested and eventually cultivate a higher likelihood of engagement over time. 2.

In March 2025, North Carolina State University (NC State) raised over $50.56 million from 18,565 individual enable supporters to share why they care about the fundraiser and why others should participate.    2. And the results were real: 932 unique social posts and 259,961 impressions  helped drive traffic and Structure Your Campaign Around Momentum and Micro-Wins The 2025 Day of Giving wasn’t one long push—it The Bottom Line: People Power Scales NC State’s 2025 Day of Giving succeeded not just because of dollars

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Therapy Association hosted the largest physical therapy convention in the country February 12-14, 2026

In 2025 alone, , Empower’s community shared more than 36,000 posts, generating 20 million+ impressions The highest-impact programs included the 2025 Wisconsin Supreme Court race , as well as statewide elections About SoSha:  SoSha is a social media amplification platform that has helped over 2,000 organizations expand their reach through community-powered distribution since its founding in 2019.