Frequently Asked Questions 

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SIGNING UP FOR SPEECHIFAI

How do I create an account? Is it free?


You can create your own demo account with SpeechifAI here. Creating a demo account is 100% free. No payment information is taken when you sign up and you can stay with a demo account for as long as you like. To create a full account with SpeechifAI, contact our Sales Team to discuss the best subscription package for you.




What's a demo account?


A demo account enables you to familiarize yourself with the campaign management dashboard and trial a campaign. Your Trial Offers You: - Up to 100 users* - 1 active campaign - All social networks (incl. Direct Messaging) - BYOP** - AI content optimization*** - Full analytics reports *a user is anyone who lands onto your campaign landing page once it’s launched ** Build Your Own Post (BYOP) gives you the opportunity to create building blocks for your sharers when they feel a little creative ***An intelligent Speechwriting assistant that will help you optimize your post by giving improvement suggestions and predict the success of your posts once it's published.




What information is required to sign up?


You just need to provide your email address, which we’ll use to verify your account, a password, and your organization's name and website.




I made a mistake on the sign up form! How do I fix it?


No need to panic! If you made a mistake with the name or website of your organization, contact us to fix it for you. If you made a mistake with your email address, please sign up again with the correct address. You will not be able to access the SpeechifAI dashboard until you have verified your email address.




What are the benefits of a full account?


The benefits of a full account with SpeechifAI vary across our subscription packages, but can include: Creating up to an unlimited number of campaigns Making both ready-made posts and build your own post options for your users to share Selecting unlimited social networks on which your posts can be shared Hosting up to an unlimited number of users and access to analytics for them all Extended support from our team - reviews of your campaigns, in-depth analytics reports, technical assistance, consultancy, and more! Conversion tracking Referral tracking parameters Website integration WordPress plugin API endpoint for analytics and leaderboards UTM parameter integration ...and more! Contact our Sales Team to discuss the best subscription package for you.




Can I create a full account on my own?


Not yet! After creating a demo account, you’ll be assigned an account manager who can upgrade you at any time. If you want to create a full account straight away, contact our Sales Team to discuss the best subscription package for you.





GETTING STARTED WITH A SPEECHIFAI CAMPAIGN

Where do I start?


Once you've logged into the dashboard, click "Create a New Campaign" The first step in getting started is to assign a name to the campaign. The campaign name doesn't appear on the public campaign pages; it's for your reference within the dashboard only. (You can change the campaign name at any time! Access "Campaign Info" from the menu on the left-hand side of the campaign creation page.)




What's a Landing Page?


When your campaign link is shared, users will land on a page welcoming them to the campaign and asking them to choose their preferred social media platform. You design this page!




What should I write as a Welcome Message for my Landing Page?


Your Welcome Message should contain a clear call-to-action within the 255 character limit.




What's "Prioritized Sharing Option"? (What are Ready-Made Posts and BYOP?!)


This option lets you choose which type of posts your users will see first after choosing their preferred social media platform: Ready-Made Posts or BYOP. You build Ready-Made Posts for your users to share straight away, with no need for any customization. You put together the text, image, hashtags, and link in each post for quick and easy sharing. (Only Ready-Made Posts are available to campaign managers with a demo account.) BYOP is an acronym for Build Your Own Post. You upload a variety of content into the campaign - texts, images, hashtags - for your users to pick and choose between as they build their own curated post to share.




Which sharing option is better for me to prioritize?


For campaigns prioritizing ease of sharing (for example, if setting up Tweetstorms on the click-to-tweet Excel sheet model), we recommend using the Ready-Made Posts functionality. If you would like to encourage sharers to personalise their posts, we recommend using the BYOP functionality with 3-5 message choices and a wide selection of pictures.




Should I use categories?


We recommend using categories if your campaign is going to be featuring a very large volume of images, which will overwhelm the user if presented collectively.





CREATING CONTENT FOR A SPEECHIFAI CAMPAIGN

Where does the campaign content come from?


You provide the content to make the posts your users will share. You should have prepared: A selection of images which represent your organization, cause, or products; A selection of key messages, written from the perspective of a sharer, featuring a clear call-to-action; A link to which your call-to-action directs your sharers; A selection of relevant hashtags, including a hashtag unique to your SpeechifAI campaign for monitoring purposes




How do I create Ready-Made Posts?


Create Ready-Made Posts by inserting a selection of the below content, linking one of each together into an easily shareable social media post. Start with… Text: Written from the perspective of the sharer with a call-to-action. For more insight into composing key messages for a SpeechifAI campaign, see “How should the posts be written?” You can use the same text for posts across all social media channels. However, we recommend composing messages specific to each platform. Insight into composing by platform is also covered in “How should the posts be written?” Image or YouTube video*: We recommend using images that have an aspect ratio of 2:1 and are at least 1080 x 540 pixels, where possible. If you would like to optimise the images for particular platforms, see “Are there image guidelines for posts?” Inserting a video is as simple as pasting a YouTube link. Hashtags: We recommend creating a hashtag unique to your SpeechifAI campaigns, which is consistent across posts and platforms. This enables better monitoring of impressions and posts generated. You should include this in addition to any other branded or relevant hashtags in Ready-Made Posts. Link**: Provide the link to which your posts’ call-to-action directs your sharers; for example, your homepage, a registration page, a product page. If your intention for you SpeechifAI campaign is for your posts to go viral, we recommend providing the link to your SpeechifAI campaign landing page. The audiences of your sharers then get on board and become sharers themselves! Then… Select the social media platforms you would like to make available for your users to share your posts. You will be able to optimise the assets of the post (e.g. the text) for each platform after saving. See “Can I optimise the same post for different platforms?” You can also select “Direct Message”, a feature which will be shown exclusively to mobile users of the campaign. This enables the post to be shared through all major messaging platforms; WhatsApp, Telegram, iMessage, etc. Time to save the post! Each content asset will be linked together in a post which can easily be shared on the platforms you chose. As you create each post, you can preview the campaign coming together. Please be aware that any line breaks in your text won’t show until the campaign user selects the post to share: *Note: YouTube videos are not supported for Instagram sharing. **Note: It is not possible to provide a link in posts featuring a YouTube video.




How do I create BYOP?


If you think that maintaining a personal tone is important to your community members when posting on their social media channels, you may find that the Build Your Own Post (BYOP) functionality will be popular. You should provide an appropriate volume of content assets as building blocks for users to create their own posts, including a variety of easily customizable key messages. Start with… Text: Written from the perspective of the sharer with a call-to-action which are easily customizable. For more insight into composing key messages for a SpeechifAI campaign, see “How should the posts be written?” You can also include “[Write your own caption]”, or something similar, if you would like to offer a clear option for sharers to write a unique message when building their post. You can use the same text for posts across all social media channels. However, we recommend composing messages specific to each platform. Insight into composing by platform is also covered in “How should the posts be written?” Select the social media platforms you would like to make available for your users to share your posts. You will be able to optimise the key message for each platform after saving. See “Can I optimise the same post for different platforms?” Hashtags: No more than six hashtag options can be offered to BYOP users. We recommend creating a hashtag unique to your SpeechifAI campaigns, which is consistent across posts and platforms. This enables better monitoring of impressions and posts generated. You should offer this as the first option for BYOP users. Link: Provide the link to which your posts’ call-to-action directs your sharers; for example, your homepage, a registration page, a product page. If your intention for you SpeechifAI campaign is for your posts to go viral, we recommend providing the link to your SpeechifAI campaign landing page. The audiences of your sharers then get on board and become sharers themselves! Images (YouTube videos are not supported in the BYOP functionality): We recommend using images that have an aspect ratio of 2:1 and are at least 1080 x 540 pixels, where possible. If you would like to optimise the images for particular platforms, see “Are there image guidelines for posts?” Then… How’s it looking? As you create each post, you can preview the campaign coming together. Please be aware that any line breaks in your text won’t show until the campaign user builds a post to share.




How should the posts be written?


Posts should be written from the perspective of the sharer, as the idea is for the posts shared to appear unique to them. People listen more to opinions and referrals from friends, family, and colleagues! Your key message texts should: Reflect why the user is proud to share the post, and; Authentically represents where they stand in relation to, or are in their journey with, your organization. To get started… If you’re running an activism campaign: Conceive the reasons your community supports your cause and are performing the action you’re encouraging. If you’re running a referral marketing campaign: Conceive a journey of touchpoints your community members make with your organization; for example, discovery, joining a waitlist, using a product. Then… Consider the way in which your campaign users would genuinely speak about these reasons or moments with passion to their friends, family, and colleagues - and invoke this tone in writing the key messages linked to each reason or moment. A core incentive for sharing SpeechifAI provides is that, while individuals know their opinions, it can be hard for them to put their opinions into words and shareable content.




Are there image guidelines for posts?


As a standard, we recommend using images that have an aspect ratio of 2:1 and are at least 1080 x 540 pixels, where possible. These will show well across all social media platforms on all devices. However, if you would like to optimise the images for particular platforms, the following aspect ratios are recommended: Facebook: Aspect ratio: 2:1 Pixels: 1200 x 600 Twitter: Aspect ratio: 2:1 Pixels: 1200 x 600 Instagram: Aspect ratio: 5:4 (landscape) or 4:5 (portrait) or 1:1 (square) Pixels: 1080 x 864 (landscape) or 864 x 1080 (portrait) or 1080 x 1080 (square) - the maximum image resolution on Instagram is 1080 pixels wide. LinkedIn: Aspect ratio: 2:1 Pixels: 1200 x 600 (If you are offering images to be shared without text or a link - not recommended for most use cases - then, on LinkedIn, these show best as a 1:1 aspect ratio image of 1200 x 1200 pixels.)




I'm not sure which link to include in the posts - any advice?


If your call-to-action does not direct to a specific online resource - e.g. your homepage, a registration page, or a product page - then we recommend inserting the link to your SpeechifAI campaign’s landing page. This is also recommended if the intention for your campaign is for your posts to go viral. The audiences of your sharers then get on board and become sharers themselves!




Can I optimize the same post for different social media platforms?


You can! When you save your Ready-Made Posts or key message texts for BYOP, you can select the social media platforms you would like to make available for your posts to be shared. After saving, you can then click to edit the text to optimise it for each platform. The same post will then show in a different format if, for example, one user has chosen Twitter as their preferred platform and another has chosen Facebook. To do this, select the post (or key message text for BYOP), and the platforms for which it has been made available will show along the top. Click the platform for which you would like to optimise the text and make the changes, then click “Update only [Social Media Platform]” to save it. (If you click “Update Entire Group”, the changes will be applied to the post for all available social media platforms.) For insight into composing and optimising key messages for each platform, see below: Facebook: It is important that messages for Facebook are written in an as authentic, personal tone as possible. We have found that longer messages drive greater click traffic, as greater interest can be developed. However, we also recommend that the length of messages is not excessive; a balance between the length of a tweet and LinkedIn post is optimal. Twitter: Including hashtags and link, tweets must not exceed 280 characters; factor in the character lengths of your hashtags and link when composing your key messages. We recommend using attention-catching words, punctuation, and formatting. LinkedIn: We have found LinkedIn to be offering generous engagement features and driving great click traffic at present. We recommend messages for LinkedIn be based on stories of professional experiences that members of your community have had with your organization or have lead them to support your cause.




How do I add a new social media platform to an existing post?


Select the post (or key message text for BYOP), and the platforms for which it has been made available will show along the top. To add another platform, click the desired logo from the faded selection. You can then paste in the original text used and tweak it to optimise, and either re-upload the original image or one cropped for optimisation. Don’t forget to re-add the hashtags and link! Then just click “Create Post" to add!





LAUNCHING A SPEECHIFAI CAMPAIGN

Can I see how the campaign will look? I think it's good to go!


Of course! On the left-hand side of your campaign creation dashboard, you should see “Live Campaign”: Click this to be taken to your campaign’s landing page, which you can test as one of your users!




How do I make the campaign go live?


In theory, your campaign is live from the moment it’s created. However, your community won’t be able to access your campaign until you have shared the link to its landing page with them.




How should I share the link to my campaign?


Once your campaign is ready to launch, we recommend sending several reminders to your community members to post through the campaign and share it. Email lists and direct messaging groups/contacts on your different social media platforms facilitate excellent options for this!





MONITORING A SPEECHIFAI CAMPAIGN

Can you break down the Analytics Dashboard for me? There's a lot of information here!


The analytics dashboard on SpeechifAI offers a variety of metrics for measuring the performance of your campaign. These metrics are organized for you across the following pages: CAMPAIGN INSIGHTS The Campaign Insights page provides an overview of your SpeechifAI campaign’s performance, including: A time series graph of the total number of users who have landed on the campaign and the number of post shares performed; The average number of users a day and shares per user; The total number of clicks the campaign’s shared posts have generated; The average amount of time each user spends on the campaign’s sharing page; The bounce rate, or the percentage of users who land on the campaign and leave the sharing page without performing an action. SHARING BEHAVIOR The Sharing Behavior page provides insights into the campaign’s post shares. These are presented as: Shares by social media platform; Shares by Post Type (Ready-Made Post or BYOP); Shares by device category (if the post was shared from desktop or a mobile device); The most shared texts from campaign posts; The three most shared images from campaign posts. CLICKING BEHAVIOR The Clicking Behavior page provides insights into the clicks generated from the campaign’s posts. These are presented as: Total clicks on each of the social media platforms on which the posts were shared; The clicks per share generated on each platform; The images used in the three posts which generated the most clicks. GEOGRAPHICS The Geographics page gives a breakdown of the top 10 countries where the campaign’s users are located.




What exactly is a “Share”?


A “share” on SpeechifAI refers to when a user posts a Ready-Made Post or a BYOP creation on a social media platform. SpeechifAI is only able to track actions that happen on our platform, so every click on a share button (e.g. “Share on Facebook”) is counted as a share. The exception to this is Instagram sharing; SpeechifAI only counts an Instagram share when the button to launch the Instagram app has been clicked. (As such, there are cases where the SpeechifAI analytics dashboard shows a share when no share has actually happened - or doesn’t show an actual share. These cases are uncommon but please be aware that the reported number of shares can differ from the actual number!)





HOW SPEECHIFAI WORKS?

I like the idea... but how exactly does SpeechifAI work?


For an overview of how SpeechifAI works, for both campaign users and campaign managers, watch our demo video below:





MAKING A SUCCESS OF A SPEECHIFAI CAMPAIGN

Increasing Shares: Email Distribution


Are you sharing the link to your campaign via email, but not registering as many users/sharers as you’ve been expecting? Review the formatting of your email. How you speak to your potential users/sharers will depend on your industry and the purpose of your campaign, but we’re providing two examples here for guidance. Would you like more specific insights? Contact your account manager for support.




Increasing Shares: Website/Blog Integration


Do you have a website or blog? You can integrate your SpeechifAI campaign! For WordPress users, there’s a SpeechifAI plugin available which enables your readers to share from individual posts, which relate to your campaign. (You can also create and edit posts from within the plugin!) For users of other website hosts, integration options, including a social sharing button, are still available. Reach out to our team for support! *Please note: These functionalities are only available to subscribers. If you are using a demo account, please contact your account manager to discuss options for upgrading.




Increasing Shares: Welcome Message


Are you getting a good amount of users, feeling good about the posts you’ve created, but not seeing the shares you’ve been expecting? It’s possible that your campaign’s Welcome Message on the Landing Page isn’t quite welcoming enough. We’ve spoken about giving a clear call-to-action in the Welcome Message - does this speak directly to your users? Remember, users love to share with SpeechifAI because the posts are written from their perspective. Is this clear in your Welcome Message? To make your users feel welcome, and to convey the sharing SpeechifAI facilitates, be sure to include “you”-style phrases. For example: “Show your support! Join our campaign and share with your networks.” Instead of “Join the campaign and share a post on social media.” “Share your purchase!” Instead of “Share our products!”




Increasing Clicks: Image Guidelines


This can also improve your shares (people are proud and possessive of their social channels; they won’t share posts which don’t look good!), but will mostly serve to catch the attention of your sharers’ audiences - and drive those all-important clicks. We’ve shared with you the basic guidelines for images for a SpeechifAI campaign, but you can optimise beyond dimensions! Are your images striking? Are they clear, high-quality, with only necessary text? (The heart of what you and your sharers’ have to say is important; anything else is distracting and off-putting.) Are you using a bold, easy-to-read font in a large size for any text? Are the colours used simple and eye-catching (within the scope of any branding guidelines you may have)? How will your images make your sharers’ and their audiences feel? Sharing with SpeechifAI is personal, so images should elicit a response - whether anger, awe, sadness, or humour!




Increasing Clicks & Virality: Hashtagging Guidelines


Do you want to extend the reach of your campaign’s posts beyond your sharers’ known audiences? (This can work especially well on Twitter!) Consider your hashtags. We’ve already discussed using a dedicated hashtag for your SpeechifAI campaign, for monitoring purposes, but the others you include can hold a lot of value! Try not to use any hashtags which are too broad - these take up precious characters in your key messages, which can be better used for catching attention, without providing value. If you don’t want to use targeted hashtags, don’t use them at all - they will make your posts look “spammy” to both potential sharers and their audiences alike. If you do want to use targeted hashtags, a couple of little tips to consider: If you’re running a political campaign, using hashtags for targeted counties/cities/towns etc is common. Please be aware that, if the name of the location is common or also a word used in another way, it is highly unlikely that this as a hashtag will help your post reach the correct audiences. Try adding a little extra to specify - for example, adding the state to a city or county name. Don’t use the most popular hashtags for your cause or industry - your posts will be lost in the volume of others. Try a relevant hashtag which has a good following but isn’t overly used. These tips should get you thinking in the right direction… there are many more out there, optimised for different platforms! If virality is important to you, we recommend searching.




Increasing Virality: Linking Back to Your Campaign


Have you been expecting to see a “snowball effect” of sharers? i.e. Have you been expecting for each click derived from your initial sharers to bring another user onto your campaign? You’ll need to think about where your campaign posts are linking. If the intention for your campaign is a particular action - e.g. a registration or product purchase - then the link within your posts should direct the user to the online location where this takes place. However, if the intention for your campaign is virality of a particular message, image, or hashtag, then you should link your campaign posts back to your SpeechifAI campaign! If you do this, when your sharers’ own audience click one of your campaign’s posts, they will be brought onto your campaign’s Landing Page to complete the action for themselves. It is possible to include two links within a SpeechifAI campaign post, however please be aware that only the link in the “Link” field will show previewed. Having two links in a single post can also be overwhelming for users. That having been said, if you would like to test directing audiences to a specific online location then bringing them back onto your campaign (and you think you can make this clear!), you have the ability to experiment!